An Intimate Approach x[by]LAMAR

Built for the Brands That Inspire.

With intention and collaboration.

xLAMAR specializes in empowering designers and creatives with impactful digital strategies. As an ally to premium and emerging brands, we streamline your e-commerce and marketing efforts, letting you focus on what you do best—creating, designing, and bringing beautiful ideas to life.

Does your website sit untouched, missing its potential?

Have you found yourself saying…

“Our website feels outdated compared to others in our industry. It was built three years ago, but since its launch, it hasn’t been updated or actively managed.”

“We've tried running paid ads, but they haven't delivered the results we expected, and we’re not seeing a clear return on our investment.”

“We put resources into building our website, but since its launch, it hasn’t gained the traction we hoped for.”

“We admire how other brands incorporate modern and creative concepts into their websites, but ours feels like it's missing those unique, standout features.”

“Someone mentioned I should invest in SEO, but I’m not entirely sure what it involves or how it could help my business.”

“We occasionally hire freelancers from Fiverr or Upwork, but the results often feel inconsistent and disconnected from our overall strategy.”

Don’t worry, you aren’t the only one.

How we Empower your Brand

By offering a tailored suite of digital services, we help premium and emerging brands grow their presence, drive results, and create lasting impact.

xLAMAR steps in where traditional resources fall short.

  • In-House Ecommerce Leadership at a Fraction

    No budget for a full-time e-commerce manager at $95,000+/year? We've got you covered.

    • Gain 16+ years of DTC and e-commerce expertise without the in-house expense.

    • In order to scale your e-commerce business, you first need someone who understands how to drive an e-commerce business.

    • From strategic oversight to day-to-day management, xLAMAR revitalizes your digital storefront, driving growth while optimizing operations—affordable, efficient, and expertly managed.

  • Transform your Shopify store into a polished, high-converting experience. Our services cover every stage of your store’s journey, from initial design and build to seamless launches and ongoing management. Whether it's a complete redesign or daily oversight, we focus on creating a powerful Shopify presence that meets your brand's goals and elevates your customer’s experience.

  • Our marketing strategy services are designed to build a clear, actionable roadmap for your brand’s growth. We collaborate with you to understand your unique needs, define your goals, and craft a customized plan that aligns with your vision. With data-driven insights and ongoing adjustments, we help ensure your brand’s success in a competitive market.

  • Optimize your ad spend with comprehensive paid digital strategies. From initial planning and calendar creation to ongoing analysis and budget management, we tailor every detail to your goals. With continuous monitoring and adjustments, we ensure your campaigns perform at their best, keeping your brand visible and impactful across digital channels.

  • Our website platform transition and POS implementation services ensure a seamless shift to more efficient systems. We guide you through every step, from platform selection to integration, ensuring minimal downtime and maximum usability. Whether you're upgrading your e-commerce platform or optimizing your point-of-sale operations, we create tailored solutions that support your brand’s growth and streamline business processes.

  • Enhance your website’s visibility with effective SEO implementation that drives organic traffic and ranks you higher in search results. We optimize key areas—content, keywords, metadata, and site structure—to ensure your brand reaches the right audience. With a data-driven approach, we help boost your search engine performance and grow your online presence.

“Lamar has been an extraordinary addition to my website presence. She is personal and I simply could not have asked for a better ecommerce expert!"”

Leslie Paige, Leslie Paige Jewelry