Lamar began her career over a decade ago in luxury fashion, specializing in European ready-to-wear, handbags, and shoes. Her expertise has since broadened to include fine jewelry, casual apparel, and diverse DTC and B2B product lines. Known for precision, organization, and efficiency, Lamar delivers a tailored, in-house experience without the cost. Lamar enjoys building close relationships with her client’s, and can often be found letting a call run over to just "catch up.”

When she isn’t building strategies and diving into GA4 data, Lamar enjoys spending time in Park City, UT where she calls home base. She lives with her equally driven partner, and, slightly less driven, dogs, Bruce & Rudy. She enjoys hiking, skiing, reading, live music, and spending time outdoors with friends.